Many analytics tools treat website visitors as data points rather than people with a right to privacy.įor this reason, Friendly Analytics does things differently. Let’s look at the leading tools you should consider in 2021 and explore what each of them can offer. Not too long ago, there wasn’t that much to choose from in terms of web analytics tools. Additionally, any collection of personal data presents a legal challenge with corresponding risks.įor this reason, some web analytics tools, such as Friendly Analytics, have decided to completely avoid setting cookies or storing personal data. Using such a consent management platform is bad for the user experience. However, in an increasing number of regions, websites must obtain consent before setting cookies or storing personal data. Many analytics tools use cookies to identify individual users over multiple visits.
Then this tag can measure each visitor’s behavior, including how long they visited, their activity, any links they click, and more. Most web analytics work by loading a JavaScript snippet in the website’s code. This includes, for example, the number of page views, the time spent on the page, the quantity and origin of visitors, and many others.Ĭompanies can use this data to understand user behavior, optimize the site according to key metrics, and make more informed decisions. Web Analytics refers to the tracking and analysis of user behavior on a website.